Branding

8th Continent Soymilk

Tuesday, August 17th, 2010

I was perusing the aisles of my local supermarket when I happened across 8th Continent Soymilk. Their branding is amazing. Simple, whimsical illustrations with great type. Definitely caught me eye and made me want to buy. Then I happened on their website which, although it’s Flash-based, carries the fun of the branding over brilliantly. You [...]

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New logo/branding for Sears?

Friday, April 2nd, 2010

I’ve noticed this on a few commercials here and there but I can’t find any official word on it, but is Sears slowly incorporating a new logo and branding into their advertisements. I’ve only seen it on clothing commercials. The current logo is being used on the optical and, of course, hardware commercials but this [...]

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Goodbye Conan. Hello…new logo.

Thursday, February 18th, 2010

Well now that the dust has settled from the ‘Late Night Wars,’ the rebuilding of the Jay Leno empire on The Tonight Show has commenced. Scheduled to make his return on March 1st ,the late night crew has to transform the Conan set to the Leno set in less than two weeks. To get things [...]

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Vancouver 2010 Graphic Identity.

Monday, February 15th, 2010

Well the Vancouver 2010 Winter Olympics are underway amidst tragedy and malfunctioning cauldrons. It has been great watching the biathlons and skiing thus far. I am not a figure skating fan so I’ll be skipping most of that. While sport is the name of the game (pardon the pun) for the Olympics, my eye has [...]

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